Marketing includes digital branding services, promotions, advertising, research, social media integration, and furthermore. With all the marketing options, it's difficult for small businesses, but not impossible. With concentration and effort, a small business can market its brand on various platforms. For that case, they need to follow these steps:
- Get organized.
- Establish an online presence.
- Leverage social media
- Use Google AdWords.
- Create local awareness and establish a network.
- Offer incentives to leverage more customers.